I'm Alejandro Fierro , CEO of ALNOVA . From the beginning, I had a clear vision: to build a brand that reflects innovation, aesthetics, and purpose. It's not just about selling products, but about creating an experience that inspires trust, growth, and excellence .
I firmly believe that a company reflects the mindset of its leader. That's why every step at ALNOVA stems from a philosophy I also apply in my own life: to improve every day, maintain discipline, and make excellence a habit .
My purpose goes beyond commerce. I seek to build a solid business legacy that motivates others to think big, act with determination, and believe that dreams materialize with vision and perseverance.
As I always say:
"You don't have to be great to start, you have to start to be great."
That phrase sums up what we are at ALNOVA: a brand that started with purpose and that today continues to grow with the same passion, vision and commitment that drive me every day.